This paper studies the effect of entertainment shows on the propensity to watch the news through viewers? inertia on channel choice. It uses the legally-induced cancellation of the game-show Pasapalabra in 2019 to study audience inertia around news- …
Individuals are often exposed to information they did not actively seek, such as news shared by others, raising the question of how such information environments shape personal information choices. This paper studies how expectations of external …
This paper studies the role of viewers' heterogeneous ad aversion for media content demand and advertisers' willingness to pay. Using high-frequency individual level data from free-to-air TV permits us to observe viewers' minute level choices from …